Standard Advertising Unit...
As a designer, I am often given the number of
columns when designing a display ad, and I never seem to know
the standard sizes. So, I thought I create a generic online
version for future reference. See Size
Charts II for The Tribune's
Column Widths.
| Column Size |
= |
Inches |
Decimal In. |
Picas |
| 1 col. |
= |
2 1/16" |
2.029" |
12p3 |
| 2 col. |
= |
4 1/4" |
4.230" |
25p6 |
| 3 col. |
= |
6 7/16" |
6.429" |
38p9 |
| 4 col. |
= |
8 5/8" |
8.630" |
52p0 |
| 5 col. |
= |
10 13/16" |
10.830" |
65p3 |
| 6 col. |
= |
13" |
13.020" |
78p0 |
|
from fraction to decimal to picas....
The Inches (fractions) to Inches (decimal)
is needed to use most digital software for measurements. Having
one easily accessible is mandatory. And some need to convert
to Picas or Points, so here's the chart as you would use in
Quark, etc.
| Inches |
= |
Fraction
Inches |
Decimal
Inches |
Postscript
Picas |
Postscript
Point |
| 1-16 |
= |
1/16" |
.0625" |
0p4.5 |
4.5 |
| 1-8 |
= |
1/8" |
.1250" |
0p9.0 |
9.0 |
| 3-16 |
= |
3/16" |
.1875" |
1p1.5 |
13.5 |
| 1-4 |
= |
1/4" |
.2500" |
1p6.0 |
18.0 |
| 5-16 |
= |
5/16" |
.3125" |
1p10.5 |
22.5 |
| 3-8 |
= |
3/8" |
.3750" |
2p3.0 |
27.0 |
| 7-16 |
= |
7/16" |
.4375 |
2p7.5 |
31.5 |
| 1-2 |
= |
1/2" |
.5000 |
3p0.0 |
36.0 |
| 9-16 |
= |
9/16 |
.5625 |
3p4.5 |
40.5 |
| 5-8 |
= |
5/8" |
.6250 |
3p9.0 |
45.0 |
| 11-16 |
= |
11/16" |
.6875 |
4p1.5 |
49.5 |
| 3-4 |
= |
3/4" |
.7500 |
4p6.0 |
54.0 |
| 13-16 |
= |
13/16" |
.8125 |
4p10.5 |
58.5 |
| 7-8 |
= |
7/8" |
.8750 |
5p3.0 |
63.0 |
| 15-16 |
= |
15/16" |
.9375 |
5p7.5 |
67.5 |
| 1-0 |
= |
1/1 |
1.000 |
6p0.0 |
72.0 |
|
|
